2024 Game Changer: TrueChoicePack
Sales of private label products across numerous categories saw strong growth in 2023, and retailers and suppliers alike are working to keep that momentum going. With consumer expectations for store brand products perhaps higher than ever, the pressure is on to bring to market high value products that meet the demands of today’s shoppers who are seeking quality and value.
RELATED: See the complete list of 2024 Game Changers honorees
The honorees in Store Brands 2024 Game Changers played a role in continuing to raise the bar in the world of private label. From the work of the six individuals honored this year to the products and programs developed by retailers and suppliers, the quality of store brand products now on the shelves are driving sales and giving shoppers additional choices at retail.
TrueChoicePack
Home Compostable & Marine Degradable Disposables
Headquartered in West Chester, Ohio, with facilities in India and China, TrueChoicePack’s commitment to sustainability extends to its adoption of home compostable and marine degradable bioplastics with the release of items made from cutting edge Polyhydroxyalkanoates (PHA) materials.
As consumers become increasingly eco-conscious, the demand for packaging that aligns with responsible disposal practices continues to grow. TrueChoicePack’s investment in home compostable bioplastics meets the demand for environmentally friendly alternatives while maintaining the functionality and durability expected in the private label industry.
Recognizing the growing concerns surrounding PFAS (per- and polyfluoroalkyl substances), TrueChoicePack has shifted towards producing PFAS-free products. This initiative not only ensures compliance with emerging regulations but also reflects the company’s dedication to delivering products that prioritize both safety and sustainability.
In addressing the global call for reduced plastic waste, TrueChoicePack has also embraced post-consumer recycled materials. By incorporating recycled content into its packaging, the company actively contributes to the circular economy, minimizing the environmental impact of single-use plastics.
Some examples of products that TrueChoicePack has introduced over the past several years include:
• PFAS-free Fiber molded products with industry leading grease and soak resistance
• BPI and TUV certified compostable
• Trash Bags with Post Consumer Recycled Content (PCR)
• Cutlery, Straws, and Cups made from Polyhydroxyalkanoates (PHA) bioplastics
• A cutting-edge material that is both home compostable and marine degradable
• Home compostable alternatives to plastic products including fiber molded, bamboo, and birchwood materials.
• Soak resistant, compostable fiber molded meat trays
• Pre-cut parchment paper and aluminum foil sheets
• Cling wrap with built in sliding cutter