Casey's Launches New Marketing Campaign

Convenience store chain Casey’s is launching a new brand campaign company officials said highlights the convenience, craveable food and personalized guest experience the brand is known for across its 17-state footprint.

The “It’s Not Crazy, It’s Casey’s” marketing campaign serves as the retailer’s new brand positioning and comes after several rounds of market research and listening to C-store customers in the communities it serves. Company officials said it builds on the brand’s strengths in craveability, connection and convenience, while highlighting the restaurant-quality food and friendly service consumers do not expect from a traditional gas station.

“It has never been a more exciting time for Casey’s, with our significant growth in store numbers, food innovation and freshly prepared offerings,” said Steph Hoppe, vice president of Omni-Channel Marketing at Casey’s. “Now is the perfect time for our brand to position itself as so much more than a typical gas station – and ‘It’s Not Crazy, It’s Casey’s’ emphasizes the surprising reality that you can get a delicious meal, and all the other daily products you love, while filling up your tank at a convenience store.”

Casey’s is the third-largest convenience store chain and fifth-largest pizza chain in the United States and has expanded into multiple new markets across 17 states with more than 2,600 locations today.

The convenience store chain’s prepared food business has been accelerating with recent innovations including a thin crust pizza option and new sandwich menu, as well as unique limited-time offerings and exclusive products. Casey’s private label product line also continues to grow, with more than 300 products in 31 categories and increased share across Casey’s grocery and general merchandise sales.

“Casey’s shatters the norms of our category with outstanding food, friendly service and innovative products,” said Hoppe. ‘It’s Not Crazy, It’s Casey’s’ highlights the unexpected goodness our guests experience in our stores every day.”

The campaign will run in 58 local markets this summer, with placements across broadcast, digital, streaming, social and owned platforms.